11/8/2023 0 Comments Hootsuite and instagram![]() ![]() ![]() Kylie Jenner – 365 million followers with an estimated average price per post of $1,494,000.Ariana Grande – 328 million followers with an estimated average price per post of $1,510,000.Dwayne ‘The Rock’ Johnson – 334 million followers with an estimated average price per post of $1,523,000.Cristiano Ronaldo – 475 million followers with an estimated average price per post of $1,604,000.Here are the top 5 earners on Instagram today: Although that is not the same for all of us, it’s inspiring to see just how much someone can make through being an influencer on a social media platform. Obviously, celebrities have a leg up in notoriety, and when they sign up for Instagram they automatically get thousands of followers. Source: Hypeauditor Top 5 Instagram Earners in 2022 Micro-influencers (accounts with one thousand to ten thousand followers earn on average $1,420 per month, and mega-influencers (accounts with over one million followers) earn about $15,356 per month.“Average” numbers aren’t the best to go by, since there’s so much differentiation between the highs and lows-as is referenced in the next stat! The average influencer makes $2,970 per month.In 2021, Hype Auditor surveyed almost 2 thousand influencers (most based in the U.S.) about how much money they make. $1,604,000: The amount Cristiano Ronaldo reportedly makes per post $983,100: The amount Kylie Jenner reportedly makes per ad or sponsored content post $100 to $1,500: How much a creator can be paid for a swipe-up advertisement on their Instagram stories according to Brian Hanly, CEO of Bullish Studio (a talent agency for influencers) $901: The average amount of money an Instagram influencer with 1,000 to 10,000 followers can make per post, according to Business Insider Here’s how much some creators and celebs have reportedly cashed in: How much money you can make on Instagram depends on your credentials, audience size, engagement, strategy, hustle, and a dash of dumb luck. It sounds bizarre, but that’s the way most successful creators’ journeys go. On top of that, calculating income from Instagram is complicated-if you sing a song on a Reel, the sound goes viral and you get a record deal from that internet fame, then tens of thousands of people buy tickets to your concert, does that count as making money on Instagram? What if you post food videos, then provide a link to your recipe blog, and host ads on your blog that make you money? Numbers are tricky, because creators and brands are notoriously private about how much money they’re making. How much money can you make on Instagram? (If you’re looking for more Instagram stats-you know, to rattle off at parties and impress your friends-you can find 35 of them here). Want more proof? Grab the popcorn and watch this video from Hootsuite Labs. With an enormous and diverse pool of people who could potentially be exposed to your content, there are plenty of opportunities to earn money. All of which is to say: that’s a massive potential audience. It’s the 7th most-visited website globally, the 4th most-used social media platform, and has 1.22 billion users every month. In 2021, Instagram was the second-most downloaded app in the world. “Our goal is to be the best platform for creators like you to make a living,” said Meta CEO Mark Zuckerberg at the company’s first-ever Creator Week in June 2021. (If you want to learn more about how to make money on social media, check out our guide.) In fact, helping creators make a living on the platform is a top priority for Instagram, especially as competition heats up from TikTok, Snapchat, and YouTube. Easily customize them in Canva, and start getting more engagement today. Bonus: Claim your free pack of 15 creative Instagram post templates made by Hootsuite’s professional graphic designers. ![]()
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